The biggest change we’ve seen in our industry over the past 10 years: An...
I recently asked our three partners to answer three questions I had been thinking about lately with respect to clients in our industry. Here is what they had to say: Q1. What are the biggest changes...
View ArticleKick start your social media marketing plan
If you’ve read any of our most recent blog posts, you’ll realize that one of the biggest changes in the architecture, engineering, and construction (AEC) industry right now is online marketing. While...
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Using Twitter For Business Requires Focus
“We need a Facebook page and a Twitter account, right?” ask many of our clients these days. Much like clients who want news sections or blogs as part of their websites, our answer is always “It really...
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Top Trends of 2012 We Are Watching Closely
Trend #1: Mobile The ongoing buzz around mobile marketing is for good reason. A study conducted by Nielsen reported that 45% of Web mobile use is spent checking email and 25% is spent playing games....
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You Have to be SMART With Social Media
There’s no denying it. There’s no hiding from it. There’s no escaping it. Social media is everywhere. And in some cases, social media can make or break a business. When was the last time you went to...
View ArticleYour business seems shallow: an attempt to explain the curse of social media...
There is no doubt that social media networks have changed our lives. We are able to communicate with each other at the click of a button and can capture and share moments instantly. However, something...
View ArticleDon’t wing it – social media needs a strategy
If there is one thing we have learned from our clients and our own experience regarding the success of social media, it’s that a proper web strategy is crucial. Otherwise, social media can become...
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